Data, data, data! I am reminded of a story I heard at a recent conference about how Netflix uses data to know exactly which new shows will be watched by what subscribers. And they can even tell the show creators which actors should be selected [...]
If I could just come up with some magic dust to make this happen, I could probably buy an island. Unfortunately, attracting more customers does not come easy. It takes solid work. Whether you are selling B2B to retailers or institutions, or B2C, here [...]
I like to joke that back in the 'bronze age' of business ERP software, even one of my well-trained dogs could sell it. Yes, years ago, buyers had no idea what they needed and the developers had no idea either. So implementations were long [...]
