About Keith Barr

Keith brings over 20 years of experience in building client and vendor partnerships for SimplyFood Software. Steering the company direction, Keith also works with each client directly and individually to create a plan that suits each prospect's unique goals and needs.

Using a copacker? Check this out.

By |2022-06-24T23:59:30+00:00June 24th, 2022|Leadership, Production|

Sometimes just a simple change can bring a lot of value to the software ROI discussion. We recently accomplished this with a product addition here at SimplyFood. A good number of food companies utilize copackers to manufacture their products. In a lot of cases, the [...]

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Buying Food Gets Easier … For Some

By |2022-05-09T18:43:15+00:00April 21st, 2022|eCommerce|

Maybe you have noticed. There are a lot of avenues available for consumers to buy food products now. Not long ago, we used to load up the kids and drive to the grocery store for a fun-filled shopping experience the whole family could enjoy. [...]

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New FDA Traceability Requirements Equal Competitive Advantage?

By |2022-04-14T18:51:15+00:00April 14th, 2022|Leadership, Production|

How FDA Traceability Requirements Provide a Competitive Advantage In a recent survey of consumers done by SimplyFood, we found that the issue of food safety was very important to 82% of the respondents. The good news is that 86% are confident that the food they [...]

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The Wild West of Omni-Channel Retail Commerce

By |2022-02-09T23:32:41+00:00September 17th, 2021|eCommerce|

If you get a headache trying to keep up with all of the options for connecting omni-channel commerce to your existing ERP system, you are not alone, pardner. Native ERP connectors, iPaaS, eCommerce platforms, traditional EDI platforms - you name it, everyone wants a [...]

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How a modern ERP software system can increase the value of your company

By |2022-01-14T23:06:19+00:00August 2nd, 2021|Leadership|

Data, data, data!   I am reminded of a story I heard at a recent conference about how Netflix uses data to know exactly which new shows will be watched by what subscribers.  And they can even tell the show creators which actors should be selected [...]

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How to Attract More Customers

By |2022-01-14T22:59:35+00:00July 27th, 2021|eCommerce, Leadership, Production|

If I could just come up with some magic dust to make this happen, I could probably buy an island. Unfortunately, attracting more customers does not come easy. It takes solid work. Whether you are selling B2B to retailers or institutions, or B2C, here [...]

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